Social media platforms have become a crucial instrument for businesses of all size to power their marketing strategy. Using social media as a marketing tool is giving businesses real time profits and helping them to grow in their fields. Social media platforms gives one the power to enlarge his or her group of personal connections. This way by increasing personal network, one can promote their brand, interact with the customers in a more efficient way and most importantly get more work deals which results in the growth of the business. A social media marketing strategy is brief introduction of everything one is planning to offer its customers and hoping to achieve through it.
As the time is moving by, we are adapting to different things in the world. 5 years ago, when we said that what is your main source of entertainment, you would say television. Literally, it had everything you wanted. But now when we ask what is your main source of entertainment, you can consider many things in it. But the main, and the one which literally everyone uses in this world is Youtube. It is a place where people can find videos about anything they search, it can be related to sports, news, comedy, knowledge, whatever you search, youtube will have it.
With the emergence of the new age media, social media has been one of the most effective mediums of communication; both personal and public. With a free platform to share views and opinions along with understanding the viewpoints of others, social media has become popular among people irrespective of their age. Out of the whole ocean of media platforms, Facebook has always been the most social and user-friendly platform. With a variety of features like location sharing, sharing of images, videos or links and Facebook live, it has easily reigned in the list of most frequently used apps whose uses span across messaging, sharing, creating a connect across people of diverse socio cultural backgrounds, business promotion and very obviously, entertainment.