How Do I Create A Social Media Marketing Plan?

Social media platforms have become a crucial instrument for businesses of all size to power their marketing strategy. Using social media as a marketing tool is giving businesses real time profits and helping them to grow in their fields. Social media platforms gives one the power to enlarge his or her group of personal connections.

This way by increasing personal network, one can promote their brand, interact with the customers in a more efficient way and most importantly get more work deals which results in the growth of the business. A social media marketing strategy is brief introduction of everything one is planning to offer its customers and hoping to achieve through it.

Based on the popularity on social media one can also get familiar whether the company is succeeding or failing in the market. However, many business owners and their marketing agencies do not focus on planning their social media marketing strategy. This mistake can cause people huge losses of time and money in future.

Need of Social Media Marketing Plan

  • Irrespective of the type of business one operates in, every business requires popularity and social media platforms are the perfect medium to achieve it. Possessing a marketing strategy will not only help to promote the company name, but can also help to maintain reputation in the market.
  • Marketing can consume lot of time of the business owners. Implementing an organised and correct strategy can help businesspersons save a lot of time and they can focus on other important operations of their business.
  • In order to grow the business one needs to target large audiences. Social medial platforms attracts lots of audience. An efficiently working social media marketing strategy not only improves current customer relations but also brings more opportunities at the doorstep.

How to create a marketing strategy

  • First and the foremost thing to establish a successful business strategy is to set smart goals. The goals at all cost need to be specific, attainable, relevant and time bounded. This way ensures a smooth working of the plan.
  • One must consider setting different goals for the different marketing channel using the quality of each channel fully. This will help to align different goals with different marketing strategies.
  • The most important factor that makes a market strategy more successful is that how well it is connecting with its target audience. For this, one must be aware of their ideal target audience. A good business strategy accepts feedbacks from their current customers, makes research about the points referred in the feedbacks and then work on them to later.
  • A detailed competitive analysis is must for every marketing strategy. It helps the business to figure out who the competitors are and how their working is effecting one’s own business.

The clear-cut the strategy is the more efficient will be its results. It is difficult at first to formulate, but the efforts seem to be worth it once the results start to show up.

What are the benefits of Youtube?

As the time is moving by, we are adapting to different things in the world. 5 years ago, when we said that what is your main source of entertainment, you would say television. Literally, it had everything you wanted. But now when we ask what is your main source of entertainment, you can consider many things in it.

But the main, and the one which literally everyone uses in this world is Youtube. It is a place where people can find videos about anything they search, it can be related to sports, news, comedy, knowledge, whatever you search, youtube will have it.

The videos available on youtube are also uploaded by people like us, those who have an ambition that they could do something with video editing or video making.

Apart from entertainment, YouTube is also used for many more practices. There is a large number of things for which youtube can be used, but the most important is for marketing your business.

Importance of Youtube in marketing your business


  • Viral video – On youtube, there is always a potentiality that your video might get viral. Viral videos can lead you to great success. But in order to go viral, you must make a video which is unique and has a great and unique idea behind it.
  • Comments – youtube gives you the benefit of talking to your audience and letting you know how people feel about your video via comment sections. You can see what people are commenting on your video, and you know what the people want or, did they like your video or not.
  • Connecting your website – youtube allows you to use annotations in order to put your Website URL in the video. This allows more customers to visit your website, leading to more traffic on your website.


Benefits of youtube in marketing your business


As we know that youtube is quite important in marketing your business. But apart from that, it has many benefits as well:


  • You will be found on google – marketing your business on youtube will help you be found on google. It is quite a big step for your business, as more and more people will get to know about your website and your business. It will lead to more and more sales leading to more profit.
  • Worldwide audience – the main benefit of youtube is that if you upload a video, it is available for every person to watch. Anyone in this world can watch your video which will result in a worldwide audience for your business. People from not only your place but people from another region will also get to know about your business.
  • Make money through youtube with AdSense – you can make money via youtube as well. Creating content every day for your audience would give you the opportunity to earn more money, with the help of the Google AdSense program.


As we can see, youtube plays a very important role in not only entertainment but it also plays a very big role in marketing your business.

As youtube is the second most visited website in the world, you have a large number of audience that you can attract t your business.

But it totally depends on you and your video on how it markets your business and whether it attracts customers or not.


Why You Should Use Facebook for Your Business?

With the emergence of the new age media, social media has been one of the most effective mediums of communication; both personal and public. With a free platform to share views and opinions along with understanding the viewpoints of others, social media has become popular among people irrespective of their age. Out of the whole ocean of media platforms, Facebook has always been the most social and user-friendly platform. With a variety of features like location sharing, sharing of images, videos or links and Facebook live, it has easily reigned in the list of most frequently used apps whose uses span across messaging, sharing, creating a connect across people of diverse socio cultural backgrounds, business promotion and very obviously, entertainment.

Facebook for business

A widely acclaimed app like Facebook has the ability to shape and manipulate peoples likes and dislikes. This is why Facebook is an ideal platform if you want to boost the popularity of your business. Apart from being one of the cheapest yet most effective platforms, Facebook has many other plus points to its credit.

▪A wide range of audience can be reached in a small span of time, increasing the rate of attaining fame!

▪Facebook is the best platform wherein your friends can help you popularise your company. Every share on their page will get you further more viewership.

▪Like many authors who promote their books before releasing it, promoting your business using the right content can always create suspense among the audience who are just wait for your product to reach the market.

You can also collaborate with your fellow businessmen and refer to more customers, advertise your company or product and using the tag or hashtag feature, you can attract the attention of any reputed company or personality, further popularising your company.

Paid promotions are a thing too

Facebook also offers you the chance to promote your business by paying them through paid promotions. This lets you reach out to a wider, heterogeneous population of consumers. The trail of advertisements we see when we scroll through our Facebook feeds undoubtedly capture our attention and lead us into trying the product or the service.

Taking the viewer with you on your journey

One of the best things about promoting your business on social platforms is that if you adopt the right tactics and pay enough attention and care to your audience, your journey with your business can be made a personal achievement to everyone who is watching you. Taking the audience along with you creates a sense of attachment or belongingness in the them. You can share every milestone you have achieved along your journey or give constant updates on the progress of your products.

Business is all about creating a need or the impression of a need to buy your product. Although it seems absurd, it is true that the modern media doesn’t consider the audience a consumer, it considers them the product. On the lines of this ideology, Facebook is one of the best mediums through which you can promote your budding business, making it an instant success.